Istituto Marangoni Olfactory Experience Management- A Last Minute Guide That You Need to know

Table of Contents

Introduction

In the world of luxury branding, where every detail delivers the identity and emotion. The Istituto Marangoni Olfactory Experience Management stands out as one of the most pioneering master’s programs in Italy. This course offers a great knowledge of blending sensory science, creative storytelling and business strategy. This course is designed for those who believe that smell isnt just a smell, its more than that.

Overview of Istituto Marangoni Olfactory Experience Management

The Istituto Marangoni Olfactory Experience Management master’s program is based in Florence Italy. It is a rare blend of artistry and analytical thinking to create unique smells. This program combines perfumery, sensory design, and strategic management to form a new generation of professionals who can create unique scents.

This course is over 15 months, where students find themselves learning both the creative and business sides of fragrance. The curriculum of Istituto Marangoni Olfactory Experience Management includes:

Olfactory culture and raw materials – This process includes understanding of natural and synthetic ingredients and use them for extraction processes.
Fragrance creation and composition – In this course you will learn how different notes interact to form memorable signatures and smells.
Consumer psychology and brand strategy – As a student you will explore how scent influences customers’ minds and their behaviour.
Retail and hospitality scenting – This course will help you to learn about the art of commercial scenting.
Innovation in fragrance – This program includes working on chemicals that help you to invent new fragrances.

Key Learning Features of Istituto Marangoni Olfactory Experience Management

Here is a list of key features that you will get as a student of the Istituto Marangoni Olfactory Experience Management master’s program. For more details about the programs, its better to check the official website of the University.

Visit the Official Website of the University: Istituto Marangoni Italy

Learning Focus

Planning, developing and implementing olfactory & sensory experiences. This course focuses on planning, developing and implementing various experiences of olfaction. Along with that, students are taught to implement storytelling and design skills to match the brand’s identity.

This program offers more than perfumery; it offers business management skills, niche perfumery and how to use the latest technologies to meet the demand of customers.

Highlights of Curriculum

As per the University’s official data, the highlights of the Istituto Marangoni Olfactory Experience Management master’s program are:

Brand communication
Storytelling and engagement
Entrepreneurship

Tuition fees

The tuition fees for these programs are significant for National and International students. here is a detailed guidelines for tuition fees.-

Enrollment fee: €5,500.
Tuition fee (EU students) for intake 2025: approximately €29,450.
Tuition fee (non-EU students) for intake 2025: approximately €32,100.
For 2026 intake, higher amounts are listed: EU approx €30,350, non-EU approx €33,050.

Career Opportunities

Here is a list of career opportunities that graduates or master’s students can go for

Olfactory / Sensory Experience Manager
Product Manager (within luxury scents or amenities).
Amenities and Private Label Manager.
Niche & Artistic Perfume Brand Manager.
Entrepreneur launching niche fragrance or scent-experience business.

Why Choose Istituto Marangoni for Olfactory Experience Management?

The institute was founded in Milan and now it is now internationally recognised for its fashion and design programmes. The institute offers decades of expertise in its curriculum and offers expert skills to students. The campus is surrounded by art pieces and heritages, which make it more appealing for international students to join.

If you are a medical student, planning to study out of India for a better career. Make sure to read our post on Bioinformatics Career Pathways UBC vs. Bristol University

Frequently Asked Questions

Is Istituto Maranagoni expensive?

The Istituto Mangoni is a cost-effective teaching institute, with the minimal tuition fees of 14,799 USD. These fees are quite affordable compared to the other institutes.

What is Istituto Marangoni known for?

Istituto Marangoni is ranked among the world’s top 100 Universities for Art & Design in the QS ranking. The University is very famous for its tailored courses that offer great skills.

Is it hard to get into Istituto Marangoni?

The Istituto Marangoni is a private fashion and design school in Italy with its headquarters in Milan. The acceptance rate of the institution is 80%. They also have headquarters in Mumbai, Miami, Shanghai and Shenzhen.